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what is Marketing Research

Written by rich

March 17, 2024


Market research is a crucial element in helping businesses make informed decisions about their products, services, customers, and markets. By identifying consumer needs, gathering and analyzing data on market trends, and evaluating the effectiveness of marketing strategies and tactics, businesses can better understand their target audience, improve their products and services, and develop more effective marketing campaigns.

With marketing research, businesses can stay competitive by gaining insights into market trends, consumer behavior, and the marketing strategies employed by their competitors. This can help companies identify untapped market segments, improve their products and services, and develop more effective marketing campaigns.

Marketing research also enables businesses to minimize risk and make informed decisions with data-driven insights. By collecting and analyzing data on consumer behavior, market trends, and the effectiveness of marketing strategies, businesses can make informed decisions and reduce the risk of costly mistakes.

Key Performance Indicators (KPIs) are a crucial element of marketing research. By measuring customer satisfaction and loyalty, brand awareness and perception, market share, customer acquisition cost, conversion rates, return on investment (ROI), and net promoter score (NPS), businesses can understand how well they are performing and identify areas for improvement.

To track these KPIs, businesses need a modern data stack that includes data collection tools, data storage solutions, data analysis tools, and machine learning and AI. Some of the top apps available for market research include SurveyMonkey, Google Analytics, Qualtrics, SurveyGizmo, SurveyLegend, Tableau, and Hootsuite Insights.

In summary, market research is critical for businesses to make informed decisions, stay competitive, and minimize risk. By using the right KPIs and tools, businesses can gain valuable insights and make data-driven decisions that lead to success.


Top 10 Global Market Research Companies

Nielsen A global leader in audience measurement, providing insights into consumer behavior across all platforms including TV, radio, digital and print.IQVIA Focuses on the life sciences industry, offering solutions for commercialization, clinical trial services and...


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